Data Points to Faster Home Sales with Staging

With the economy under the microscope, many financial industry experts say the housing market needs to show stable signs of robust sales. The reason is because when the real estate market is strong so many other elements of the economy.

According to research by the Real Estate Staging Association,  73% of homes sell faster on average, that are staged than homes which are not staged.

home staging

Why Home Staging is a Great Choice

Your options to get your home sold fast are few. You can just sell it cheaper than similar homes in your local neighborhood. Result is you receive less cash proceeds at closing.

A second option is to make expensive home improvements before you decide to sell or list your home for sale. However, tens of thousands of dollars are most likely needed when upgrading the kitchen or bathroom. Moreover, there’s no guarantee that more buyers will make an offer.

A third, and usually better approach is to “stage” your home for sale. The practice of home staging is familiar to many homeowners compliments of reality tv shows. If you don’t know what it is, home staging is the art of prepping a home for sale.

A professional home stager is an expert in the art of preparing homes for sale.  Since most homebuyers begin their home search online, having a home staging professional can be extremely important drawing in prospective buyers.

A home that utilizes no staging comes across as less desirable in photographs compared to a staged home. Statistics also show that staged homes obtain more foot-traffic. Home staging oftentimes includes placement of furniture, artwork, and home accessories for a short-term.

What’s the Cost of Home Staging?

Professional home stagers are paid either by the hour or paid a flat fee for their service. As is the case with most real estate industry professionals, an estimates can be obtained at not cost. The average fee to stage a home is just under $700; and the temporary furniture or accessories will have an additional cost.

Don’t let this deter you. The return on investment is many times well worth the initial cost as you’re only investing a few hundred dollars to generate a return of thousands of dollars more. It can make a huge difference on your net proceeds when selling a home in Rancho Santa Margarita, Laguna Hills, or adjacent cities.

Here are some obvious and affordable staging practices that may yield big returns.

  • Painting: New paint can cover up home odors while significantly brightening up a room
  • Carpeting: New carpet brings with it a sense of being in a new room and cleanliness
  • Decluttering: Getting rid of “junk” from rooms, closets, and cabinets, and drawers creates instant attraction} and makes it look more roomy.

If hundreds of dollars is too much at the outset, try these low cost home staging tips under $50. First impression is always important so why not make it your best if you’re a motivated seller.

  1.  Invest in a new welcome mat, which may run you just $15.
  2.  Buy a few mirrors and hang them in rooms that are dark, or are small, to make them appear more roomy.  Placing the mirrors adjacent to or directly across from a window, helps them bring in more sunlight.
  3.  Arrange Tables and Counters for Entertaining – Just put out some napkins, wineglasses and a set of plates in the dining area.
  4.  Buy some canvas paintings or prints that are scenery of landscapes, modern shapes, travel locations, or floral motifs and replace any personal pictures on your walls. Typically these can be bought for under $50 at stores such as Michael’s or at Bed, Bath & Beyond.
  5. Make your bathroom area more inviting with all-white linens.

Buying Your Next Home Before You Sell Your Home

Usually the next house you want to buy is going to have a higher price tag than your current home.

Making an offer on that next home can prove to be tricky if all you can put down is 10% or less on a new house.

So before you buy your next home, should you sell your current house, rent for a while, or just buy the new house?

How about taking out a HELOC to make your down payment larger, then you’ll own two homes and have two payments?

What about using a “bridge loan”, to get by for 3-6 months?

Pictue of couple in Mission Viejo who bought a home

If you have the income to easily pay the costs of two mortgages – but the only issue the lack of down payment for your next home, a bridge-loan scenario, then refinance and pay off the bridge loan when you eventually plan to sell the current home.

However, most homeowners don’t want to take on the debt obligation for two mortgage payments at the same time.

In some cases, you could end up “stuck” with two mortgages for 6-9 months.

The reason you want to do this is because many prospective home buyers put a contingency on the sale of their current home in their purchase offer. If you are in the process of doing this in Orange County, you may find your offer not accepted countless times. If the sale of your current home will provide you with more funds to put down to the tune of 25% or 50% , your offer is a lot stronger in the seller eyes.

Certainly, in a very hot seller’s market, the seller still might not be interested in your offer even if it doesn’t have the sale of your home contingency clause because there may be all cash-buyers.

It’s important to let your realtor understand your goals and price your existing home properly when your offer is not contingent on the sale of your home. If your realtor prices your home much higher than similar homes in your neighborhood, possibly to assure them of a higher commission, they may not be factoring as every month passes, you’re making two mortgage payments. This eats right into the expected profits. Don’t let them off the hook with their common response of “the house will sell when the right buyer comes along”.

Think about if you had your home for sale. If you receive offers with FHA financing, 3-5% down, contingent on sale of their property (which may be overpriced) or closing dates 3-4 months out are the least considered. When receiving multiple offers, the simplest and least complicated offer is chosen. The offer most sellers will accepted are those with a large down payment, such as 30-50%, and have a quick closing date.

The worst part about selling your home early is you have to move your personal belonging into a storage unit temporarily, and then find a short term rental. By doing so, you can submit a stronger offer with a large down payment like the one you accepted on your home.

Realtor Services: Full Commission vs. Discount Listings

Discount realtors — those who charge less than “standard” commission to list your home for sale — have become popular in some markets. Is this a realistic way to save money? Although there are no laws governing real estate commissions other than tradition, the “normal” range is a total of 5-6% for residential transactions.

home listed by discount realtor

Practices vary, but quite often the old adage holds true: You get what you pay for. The problem lies in knowing exactly what you get.

What’s the difference?

A listing agreement with a full-service realtor will detail the time frame, explain provisions for extending the contract or terminating it, detail all the services to be performed, and fully disclose the amount of the listing fee as well as the commission split to be paid out at closing to listing and selling brokers. It’s all in black and white.

You should expect a detailed market analysis, a listing of “comparables” and some pricing advice, and you may also be offered helpful advice on preparing your home and keeping it “show-ready.”

The full-service broker is your advocate during the entire process and operates under strict legal and ethical guidelines.

Discount brokers are also licensed professionals, but because they agree to less compensation, their services are generally less broad. Some who charge flat fees do little more than arrange for an MLS listing. They may place a sign in your yard, but may not even field telephone calls for you, preferring to pass all inquiries directly to you. Others charge a low listing percentage of 1-1.5% and perform standard services, but may not be as accessible or responsive as full-service realtors. Others, especially if the market is “hot,” will hope to make money based on volume of business. They may, indeed, represent a dollar savings to the seller.

Remember, however, that the seller is almost always responsible for the total commission. If you opt to list with a discount broker, be aware that you are still responsible for a stated percentage of sales price to be paid to the selling realtor.

Enter into any transaction with your eyes wide open, by asking the necessary questions up front.