How to Counter the Buyer’s Offer

A great deal of work goes into getting your home listed for sale, yet one of the most difficult steps is figuring out the price you’re asking.

Although when you ultimately pick a price, you could still have offers come in that are under your asking price.

Sometimes the proper action is to accept that offer in a buyer’s market and go ahead with the sale of your home. It’s best to know how to counter the price submitted in the event that happens.

Recognizing how to prepare a counteroffer in the sale of your home may help you keep thousands of dollars.

Think about a Counteroffer
Wouldn’t it be ideal if you put your home up for sale for the price you feel it is worth and a buyer came along and quickly sent in a purchase offer for that price?

Unfortunately, in most cases, homeowners receive offers that are below the asking price. At these times, you can accept or reject the offer, or respond with a counteroffer with a higher price and/or different terms.

Set an Expiration Date on Your Counteroffer
To begin with, think about limiting the period of time your buyer has to accept your counter offer. In California’s competitive market, sellers usually give buyers 1 to 2 days. If they fail to respond, you entertain and consider the other buyer’s offers or terms that look attractive.

Think about Crediting the Buyer’s Closing Costs
An additional method to better your probability of having the buyer accept your counteroffer is by offering to pay some or all of their closing costs.

Buyers tend to be low on funds once they get closer to the closing date, which is a big reason that buyers ask the seller to pay the closing costs.  Prior to the buyer asking, you can add closing cost credit within your counteroffer. For that matter, you may even raise the price you were asking. The buyer can pay for that through the home loan. 

Counteroffer with Your List Price
After receiving a counteroffer, the majority of buyers normally respond to the seller with the list price.  For one thing, many buyers just accept that offering below the list price is a foregone conclusion. Once they see you won’t change your price, they’ll understand you were not flexible when it comes to price and push them into offering your price.

In addition, a number of buyers are only looking for a bargain. They’ll send in various low-ball offers for multiple listings merely to see if a seller will accept it. If you counter with your list price and they’ll likely not be interested because they are not getting the deal they perceived as a discounted good price.

List Prices Are Strongest in a Seller’s Market
If you or your real estate agent had a comparative market analysis completed prior to listing your home, you understand the price your home will fetch in the neighborhood and should feel secure about the price you’re asking.

Don’t be overly concerned to counter with your original list price.
Having said that, your list price will ninety-nine times out of one hundred is supported better in a seller’s market. If you’re in a buyer’s market and their offer isn’t ridiculously low, it could be a good choice to accept it.

This is why it’s essential to pay for proven results to market your home. Regardless of the type of market you’re in, the more interest you generate, the more secure you’ll feel when you make a counteroffer.

Rejecting a Buyer’s Counteroffer
You should now understand you don’t need to accept or respond to any offer a buyer makes.

However, many buyers are not expecting a complete rejection of their offer.  In summary, it’s puts the home buyer in an uncomfortable position of not knowing what the seller will accept.

You haven’t provided them with a counteroffer to accept or a baseline for the amount they could offer the second time around. This puts pressure on them because they know another buyer could offer the right amount at any moment.

Why Did the Seller Reject Your Offer?

Rejected offers can result in major stress and problems for home buyers. An answer of “No” from the seller or their agent is all that it takes for your purchase offer to be declined.  This may be the 3rd or 10th home you’ve made an offer on in Orange County’s competitive market.  So, the home buying process continues but you should learn the reasons why your offer was not accepted to be successful next time.

The following are the four main reasons purchase offers are not accepted.

Declined Offer Reason #1: Your Price Is Far Too Low
1. Sellers can easily feel insulted or angry and turn down the offer instantly.

2. If a buyer offers a very low price, the seller might feel the buyer is not qualified or not serious.

3. If the house was just listed in the last seven days, the seller might think it’s too early to consider and counter an offer that is well under list price.

Reason #2: Selling Agent Is a Jerk
Buyer’s agents who have a reputation as hard to deal with could make the listing agent and buyer’s life miserable while under contract. If the selling agent (buyer’s agent) irritates or bothers the listing agent, particularly while in a multiple offer situation, it shows the buyer’s agent in a bad light. Be certain that your agent isn’t a person who does the following:

  1. Uses an aggressive tone of voice on the phone or in person.
  2. Doesn’t say please or thank you when communicating ever or rarely.
  3. Does not exhibit a level of professionalism towards other agents.
  4. Insults the listing agent by labeling them as stupid, inexperienced or incompetent.
  5. Maintains an attitude of being superior.

When the listing agent has two identical offers to present to the seller they could say, “The Agent for offer number one is difficult to deal with, and the Agent for offer number two is professional. Which offer do you want to consider?” Most sellers given this information will go with offer number two.

Reason #3:  Offer Did Not Fulfill Seller’s Specific Needs
Selling agents should always review the agent remarks in the listing. If they are items you buyer can satisfy, don’t forget to put them in the offer.

1 .If the seller needs a 60 or 90-day escrow period, offer a closing date that works for the seller.

2. If the seller requests a sizeable earnest money deposit, add that into the offer.

3. In some cases, the listing mentions the seller will only accept all-cash offers, so don’t write an offer with financing contingencies or it will probably be declined.

Reason #4: Your offer was too high
Let’s say the seller receives multiple offers that are over list price of $750,000 for a home in Orange County.  The first offer was $15,000 over list price. The second offer was $30,000 over list price. The third offer was $55,000 over the list price using an escalation clause. While the higher third offer was attractive to accept, the agent explained that the home is not likely to appraise for $805,000.

This meant the buyer would have to bring in an additional $55,000 beyond their 5-percent down loan and closing costs. It was later discovered the buyer from the third offer did not have extra funds and would rely on the home appraising higher or receiving a gift. So, the seller chose the lowest offer of the three over list price because if the appraisal came in low that buyer did in fact provide proof of having an additional $15,000.

These are just some of the reasons among many why a buyer’s offer is not accepted. By working with an experienced buyer’s agent at HomeFinderOC.com, you can feel confident of your chances to securing the first homes you make an offer.